Discover China’s Cool “Guzi Economy” and Save the Whales!
Discover how China’s ‘guzi economy’ mixes pop culture with business, and helps protect whales too! Join us on a fun journey exploring cool merchandise and eco-friendly tourism.
Guzi Economy
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How Virtual Characters are Changing Shopping: The Rise of the Guzi Economy
Discover how anime and virtual characters are changing the way we shop! Dive into the Guzi Economy and see how your favorite characters are transforming retail markets for a new generation.