Hey there, sports fans! 🎉 Have you ever wondered how the amazing Olympic Games reach your TV screens? Well, we’ve got some exciting news! China Media Group (CMG), one of the biggest media companies in the world, is teaming up with the International Olympic Committee (IOC) to make watching the Olympics even more awesome! 🤩
Recently, CMG President Shen Haixiong met with the new IOC President, Kirsty Coventry, and the honorary president for life, Thomas Bach, in Switzerland. They talked about how to bring the best Olympic experience to people like you all around the world! 🌍
CMG and the IOC have been good friends for a long time. They’ve worked together on things like broadcasting the events, sharing videos, and even cultural exchanges. Now, they’re planning to use cool new technologies like 8K video (which means super-duper high-quality pictures!) and artificial intelligence (AI) to make watching the Olympics even more fun and interactive. 📺🤖
Guess what? CMG will be the only media company in the world making 8K broadcast signals for the next Winter Olympics in 2026, which will be held in Italy! That’s like having the clearest window into all the exciting action on the ice and snow! ⛷️❄️
The IOC leaders are super happy about this partnership. They said that CMG has done an amazing job in bringing the joy of sports to millions of people. Over 100 million viewers in China watched when Kirsty Coventry became the new IOC President, thanks to CMG’s live broadcast! 😮
Together, they want to promote the Olympic spirit, which is all about friendship, respect, and excellence. They also want to explore things like e-sports (that’s competitive video gaming!) and use new technologies to make sports even more exciting for everyone. 🎮🏆
So, get ready for some awesome Olympic moments coming your way! With CMG and the IOC working together, the future of sports broadcasting looks brighter than ever! 🌟
Reference(s):
cgtn.com
