Ne Zha 2: From Movie Screen to Merch Machine! 🎬🛍️
Hey there, movie fans! Have you heard about “Ne Zha 2”? It’s the awesome animated film that’s making waves not just in the cinema but also in stores! Let’s dive into how this movie became a super financial powerhouse. 💥
Breaking Box Office Records 🎟️
“Ne Zha 2” has been a huge hit in theaters. As of February 15th, it has earned a whopping 10.85 billion yuan (that’s around $1.51 billion!), placing it among the top 15 highest-grossing movies ever! Isn’t that amazing? 🌟
Merch Mania Begins! 🛒
The excitement doesn’t stop at the movies! “Ne Zha 2” teamed up with 23 different brands to create cool merchandise. In just two weeks, these collaborations made over 400 million yuan! That’s a lot of action figures and t-shirts! 🧸👕
Pop Mart’s Phenomenal Figurines 🎁
Have you heard of Pop Mart? They’re famous for their collectible toys, and their limited-edition “Ne Zha” figurines are flying off the shelves! With over 20,000 online searches every day and sales over 10 million yuan in just eight days, these toys are a must-have! 🧸🔥
Collectible Cards Craze 🎴
CardFun, a company that makes awesome collectible cards, released special “Ne Zha” cards. Guess what? They sold over 100 million yuan worth of cards! They’ve become the top-selling collectible cards in China. They even made a super fancy version for die-hard fans! 🎉
More Toys, More Fun! 🎮
LDCX, known for toys like Ultraman and Kamen Rider, joined the “Ne Zha” fun too! They created cool figurines sold on platforms like Taobao and Douyin (that’s like China’s version of TikTok!). They’ve sold nearly 2 million yuan worth of toys! 🚀
The “Second Box Office” Phenomenon 💡
According to Professor Feng Xueyan from Guangdong University of Finance and Economics, merchandise is now super important for movies and shows. This is called the “second box office,” and it’s changing how the entertainment industry works. Instead of just earning money from tickets, movies like “Ne Zha 2” are finding new ways to succeed! 💰
Why This Matters to You 😊
So, why should you care? Well, it’s cool to see how movies can become part of our everyday lives through toys, games, and collectibles! Maybe you’ll find a “Ne Zha” figure you love or collect some awesome cards. It’s all about having fun and enjoying the stories that movies bring us! 🎬❤️
Reference(s):
From screen to store, 'Ne Zha 2' becomes financial powerhouse
cgtn.com
