Hey there! 😊 Have you ever swapped your old toys for new ones? In China, people just had an amazing shopping event called the 618 Shopping Festival, and they broke all sorts of records! 🛍️
The 618 Festival is like a huge online party that started on June 18th. This year, it was bigger than ever, and here’s why:
Trading Old for New 📱🔄
Many people traded in their old gadgets, like phones and appliances, to get discounts on new ones! Imagine giving up your old game console to get a newer version at a lower price. Cool, right?
This trade-in program was supported by special funds to help shoppers save money. With these deals, sales of mobile devices went up by 88%, and home appliances skyrocketed by 161% on JD.com, one of the Chinese mainland’s biggest online stores!
Super-Fast Delivery 🚀
Another awesome thing was instant retail. That’s when you order something online, and it gets delivered super fast! JD.com had over 120,000 couriers zooming around to deliver packages. Some orders arrived in just minutes!
Fun Shopping Trends 🐾🎮
People weren’t just buying regular stuff. There was a huge increase in cool items like collectibles from games and shows, pet products, and even tickets to fun events! It’s like everyone was getting ready for the best summer ever!
AI Makes Shopping Smarter 🤖
You might have heard about AI, or artificial intelligence. During the 618 Festival, companies used AI to make shopping easier and more fun. They had virtual assistants helping shoppers, and even digital hosts for live-streaming product shows!
One fashion brand used AI to create videos showing how clothes look on models, without needing real people to try them on. How neat is that?
All these high-tech tools helped businesses save money and offer better deals to shoppers.
The Biggest Shopping Party 🎉
The 618 Shopping Festival showed how technology and great deals can make shopping exciting for everyone. Who knows, maybe someday we’ll have a festival like this where you live!
What would you trade in for a shiny new gadget? Start thinking, because the future of shopping is here! 🛒✨
Reference(s):
Record sales for China's 618 festival, fueled by trade-ins and AI
cgtn.com
